It’s almost cliché by now to say that Barack Obama is a new-media president…He’s done books and audiobooks; he commands audiences on both YouTube and from the podium; he BlackBerrys; he makes a nice photo. He recognizes that, in the same way a blog can’t survive on just one post a day, a presidency can no longer survive on one message per day or one press conference per year. Instead, you have to turn on a fire hose.

Brilliant NYMag article on Barack Obama’s “Media Ubiquity,” arguing that it will be one of the most defining aspects of his Presidency.